Consistency between marketing and sales remains
important, and marketing leaders continue to look for ways to strengthen
partnerships and improve performance. Here, we focus on sales and marketing
meetings, which can be a great opportunity to ensure harmony and incremental
improvement for our products.
Global Sales, Marketing, and Product meeting is a
regular weekly meeting between the sales, marketing, and product development team
designed to ensure initial and ongoing consistency between the group. The goal
is to reach consensus and agreement on goals, tactics, expectations, strategies,
and performance.
