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Marketing Essentials

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This course is designed to introduce
students to the principles of new age marketing, enabling them to develop a
basic marketing plan and to employ elements of the marketing mix to achieve
results. While they will learn the underpinning theories and frameworks, they
will also be able to relate these to real-world examples, including products/services
that they encounter in their own daily lives. 

All organisations has at least one
thing in common: they all use marketing to influence us to engage with their
products and/or services. Whether it is becoming a loyal customer buying a
product and service or donating to a charity, organisations use a range of
marketing techniques and tools to inform and influence us.

The knowledge, understanding and
skill sets that students will gain on successfully completing this unit will
enhance their career opportunities; whether setting up their own business or
being employed by an organisation.

This course is designed to introduce
students to the principles of marketing, enabling them to develop a basic
marketing plan and to employ elements of the marketing mix to achieve results.
While they will learn the underpinning theories and frameworks, they will also
be able to relate these to real-world examples, including products/services that
they encounter in their own daily lives.

Organisations such as Apple, Google,
VISA, Burberry, Zara, Cadbury, Nestle, Unilever, Coca-Cola, Unicef, BP and
small local businesses all have at least one thing in common: they all use
marketing to influence us to engage with their products and/or services.
Whether it is becoming a loyal customer buying a product and service or donating
to a charity, organisations use a range of marketing techniques and tools to inform
and influence us.

The knowledge, understanding and
skill sets that students will gain on successfully completing this unit will
enhance their career opportunities; whether setting up their own business or
being employed by an organisation.

Learning Outcomes

By the end of this unit a student
will be able to:

1 Explain the role of marketing and
how it interrelates with other functional units of an organisation.

2 Compare ways in which organisations
use elements of the marketing mix (7Ps) to achieve overall business objectives.

3 Develop and evaluate a basic
marketing plan.

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